Post on Wednesday, March 21st, 2018 in Accounting
One of your key tasks as a business owner is looking for ways to sell your branded products. There are two common ways of doing this: selling directly to retailers and selling via wholesale distributors.
Unfortunately, working directly with retailers may take quite a lot of time and energy. Therefore, finding wholesalers distributors is the most preferred way to sell your products.
In this article, we are going to define what a wholesale distributor is, find out what is the difference between a wholesaler and a distributor and discuss how to find a distributor. You can take all these things into account when you’re deciding on an inventory management system.
A wholesale distributor is a business that handles large quantities of product shipment and has the capacity to either store or directly distribute these products to retailers or the end user. In other words, wholesale distributors act as intermediaries between brand owners and retailers. However, please do not confuse wholesalers and distributors.
Now that you know the difference between distributor and wholesaler, let’s find out how to find distributors. There are different ways to find distributors, depending on the type of product that you create, such as clothes/apparel, beauty products, jewelry, food, furniture, hardware, etc.
Wondering where to find wholesalers for your clothing brand? There are at least two ways of doing so:
As with clothing and apparel brands, beauty brand owners can browse the web both for online wholesalers, and cosmetics exhibitions where they can connect with potential wholesalers.
Please be aware that wholesale distributors can sell cosmetics to beauty salons, which offer their services first and only then can market your products. Therefore, sometimes it can be a challenge for them to sell products to clients.
When looking for beauty wholesale distributors, please also pay attention to the following:
Jewelry items may be quite expensive, therefore, a high level of trust between you and your wholesale distributor is crucial here. That’s why looking for wholesale distributors online and communicating with them only online may be risky.
If you own a jewelry brand, try to use the “offline” resources first, and here’s how:
As you see, the basic scheme is similar in most cases, with some differences depending on the type of product that you sell. We wish you good luck in finding your first wholesale distributor.
Adam is the Assistant Director of Operations at Dynamic Inventory. He has experience working with retailers in various industries including sporting goods, automotive parts, outdoor equipment, and more. His background is in e-commerce internet marketing and he has helped design the requirements for many features in Dynamic Inventory based on his expertise managing and marketing products online.
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